Retirement, succession, or a sale. Start with a confidential conversation.
If you own a business, the biggest decision you will ever make about it is probably what happens after you. HeadSouth is built for established owners considering retirement, succession, an ownership transition, or a business sale: people who built something worth protecting and want the next step handled with care.
I am a former CPA with 30+ years in real estate and a business owner myself. I bring an accountant's eye to valuation considerations and an owner's instincts to the transaction. The conversation is confidential from the first message.
Industries We Serve
Built for businesses that are hard to build.
These are the industries HeadSouth focuses on, where a transition is as much about people and process as it is about revenue. My expertise in these sectors continues to develop, built on a former CPA's financial training, firsthand family business ownership, and more than 30 years in real estate.
Manufacturing & Fabrication
Shops with real production capacity, customer bases, and long-term contracts deserve more than a rule-of-thumb estimate. I understand the value of a factory floor that actually runs.
HVAC, Plumbing, Electrical & Specialty Trades
Service businesses built on recurring customers, skilled technicians, and hard-to-replace licenses. These businesses sell on their people and their books, and both need to be ready.
Fitness Studios & Franchise Resales
My family and I own and operate three HotWorx franchise studios, with the day-to-day operations run by family. I know memberships, staffing, equipment, and the franchisor layer from the owner side, and I read the financials like an accountant.
Accounting & CPA Practices
A former CPA with a developing focus on practice transitions. I understand what a book of clients is actually worth, and what a buyer can rely on.
Selected Automotive & Other Service Businesses
Dealerships, repair shops, and service businesses where the real estate, the equipment, and the operation often belong together.
Valuation & Preparation
What is your business worth, and is it ready to be worth it?
Value is not a single number, and it is not something you want to discover at listing time. I help owners think through the factors a buyer will examine, in advance. A formal business valuation requires a qualified professional, and I will coordinate with yours. My role is the preparation: understanding the drivers of value and getting the business ready before a buyer ever sees it.
Normalized owner earnings: separating owner compensation, family payroll, and one-time expenses from what a buyer can rely on
Recurring revenue and customer concentration, because value follows what actually repeats
Management depth and key-person dependence
Industry trends and market position in the trade area
Lease terms or real estate ownership, including what transfers at closing
The difference between what a business earns and what it is worth
Seller Preparation
The best time to prepare is before you have to.
The owners who get the best outcomes start early, with time to clean up the books, document processes, stabilize management, and address anything that would make a buyer hesitate. Confidentiality is handled with care at every stage: some transactions are marketed confidentially, and every transaction involves qualified buyers who are vetted before they see the numbers. Not every transaction is conducted without public marketing, and the right approach depends on your business, your industry, and your goals.
Clean Financials
Normalized earnings, tax returns, and a story the numbers can support. I help you present the true profit picture, the one a buyer can rely on.
Management Depth
A business that runs without the owner at the front desk is worth more than one that does not. Documentation and delegated responsibility pay at closing.
Qualified Buyers
Buyers are introduced to the opportunity only after they are qualified: financial capacity, capability, and fit. Discretion by design, at every step.
From the Owner's Side
An accountant's eye. An owner's instincts.
My family and I own and operate three HotWorx franchise studios, with the day-to-day operations run by family. I know the weight of equipment leases, the rhythms of a membership base, and what it means to answer to a franchisor. Before this chapter, I spent years as a CPA, so I also read the financials the way an accountant does: normalized earnings, recurring revenue, owner dependence, and the difference between what a business earns and what a buyer can rely on.
That pairing, a business owner's instinct with an accountant's eye, is what I bring to a transition conversation. I do not provide business valuation, tax, accounting, or legal advice; I coordinate closely with your CPA, attorney, and financial advisor on those.
Member, REALTORS Land Institute (RLI), Georgia Association of Business Brokers (GABB) and International Business Brokers Association (IBBA)
The Transaction Process
How a confidential business engagement works.
01
Confidential Conversation
A private, no-obligation discussion about your business, your goals, and your timeline. Nothing is shared with anyone without your authorization.
02
Valuation Considerations & Owner Preparation
We walk through the factors that inform value: normalized earnings, recurring revenue, management depth, and what a buyer could rely on. I help you get the business ready, not just listed.
03
Confidential or Qualified Marketing
Some engagements are marketed confidentially; others are conducted with public marketing for the right kind of sale. The approach is matched to your goals, your industry, and your downstream plans.
04
Qualified Buyers & Negotiation
Buyers are qualified before they see the numbers. When offers arrive, I work through the terms that matter: price, structure, transition, and what happens after closing.
05
Transaction & Coordination
I coordinate with your CPA, attorney, and financial advisor through due diligence and closing, and with eXp Commercial LLC when the business and its real estate move together.
Considering selling your business? The best time to ask is before you have to.
Retirement on the horizon, a successor ready to step up, or just wondering what the business is worth. Start with a confidential conversation. No obligation, no pressure, and nothing goes anywhere unless you want it to.
Insights for Business Owners
Written for owners thinking about what comes next.
Three articles from Marcus on business value, succession, and sale preparation. Read them in any order, then start a confidential conversation when you are ready.
The Three Ds of Business Transition
Death, disability and divorce, and why owners who plan early keep control of their timing.
Read More Business & LandDon't Run Out of Pine Trees
A family story about consuming principal, and planning before you need the last asset.
Read More Business ValueWhat Is Your Business Worth Beyond You?
Transferable value, and why two businesses with the same revenue can be worth very different amounts.
Read MoreGet In Touch, Confidentially
Start your confidential conversation with Marcus
Marcus reviews every inquiry personally and responds confidentially. Nothing is shared without your authorization.
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Marcus will respond personally and discreetly. You can also reach him directly at 678-928-9435.
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